Our Commitment to Sustainability
The materials companies use to make their products are becoming more and more complex which makes the products themselves difficult to reuse or recycle. That’s why our wool rugs are made from two materials: undyed New Zealand wool and PET.
New Zealand has the strictest animal welfare and sustainability regulations in the world, ensuring the wool we source is not only pure, it’s also environmentally friendly, and PET is the most widely recycled plastic in the world. We use wool to make the part your toes touch and PET to make the glue and backing.
Why use PET?
In a word? Because it’s awesome. PET stands for polyethylene terephthalate and is a member of the polyester family. You’ll find it most often as clear plastic food and beverage packaging but PET can also be found in clothing, sleeping bags, carpet and other products. It’s a malleable material with a wide range of possible uses and it has the ability to be recycled indefinitely, which makes it a sustainable product.
But the coolest thing about PET is: our inventors figured out how to use it to make a recyclable glue.
Yes, Our Glue (and Everything Else) is Recyclable!
Traditionally, the adhesive used in carpeting and rugs is latex-based which is toxic for humans as it breaks down and makes it cost-prohibitive to recycle a carpet or rug. But our glue is different. Our PET-based glue liquefies at high heat, allowing the wool part to “unclick” from the PET backing. We then wash the wool for reuse and recycle the PET glue and backing for future rugs or sell it to other industries for use in post-consumer recycled goods. Just like glass bottles (in a way).
This ensures our rugs will never end up in a landfill or incinerated.
At Canary there’s no secrets, surprises or gimmicks, just product development rooted in science and a commitment that every material is the safest we could find. Head to our rug shop to check out our selection of sustainable wool rugs.